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| Authors Name | Vitthal D. Pandhare |
| ISBN 13 | 9789354511554 |
| Publisher | Nirali Prakashan |
| Edition | First |
| Pages | 228 |
| Language | English |
| Publishing Year | Jun-21 |
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CUSTOMER RELATIONSHIP MANAGEMENT (MBA Semester 4)
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Description
1. Introduction of CRM and its Fundamentals
2. Customer Acquisition and Retention
3. CRM Mechanics
4. Overview of CRM in B2C and B2B Market
5. Implementation of CRM and Future Trends in CRM
AAPPENDIX-Multiple Choice Questions
Additional information
| Weight | 320 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 4 (Second Year – SY) |
| University |
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