CUSTOMER RELATIONSHIP MANAGEMENT (MBA Semester 4)

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Authors Name Vitthal D. Pandhare
ISBN 13 9789354511554
Publisher Nirali Prakashan
Edition First
Pages 228
Language English
Publishing Year Jun-21

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Description

1. Introduction of CRM and its Fundamentals
2. Customer Acquisition and Retention
3. CRM Mechanics
4. Overview of CRM in B2C and B2B Market
5. Implementation of CRM and Future Trends in CRM
AAPPENDIX-Multiple Choice Questions

Additional information
Weight 320 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 4 (Second Year – SY)

University

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