DIGITAL MARKETING – 2 [Marketing Management Specialisation] – MBA – Semester 3

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Authors Name Nitin C. Kamat, Dr. Shilpa Kulkarni, Dr. Abhay S. Kinikar, Pramod Jejurikar, Prakash B. Narke, Deepak V. Majgaonkar
ISBN 13 9789390437023
Publisher Nirali Prakashan
Edition First
Pages 186
Language English
Publishing Year Sep-20

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Description

1. Digital Marketing It’s Role in Global Context,
2. Applying Segmentation, Targeting and Positioning to Digital Marketing,
3. Search Engine Optimization (SEO) Tools and Techniques,
4. Applying Segmentation, Targeting and Positioning to Digital Marketing,
5. Social Media Marketing,
6. Case studies,
Appendix.

Additional information
Weight 280 g
Dimensions 18 × 1 × 24 cm
Language

English

Publisher

Semester - Year

Semester 3 (Second Year – SY)

University

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