MARKETING STRATEGY (MBA Semester 4)

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Authors Name Dr. Sunil Ujagare , Dr. Leena Modi (Gandhi)
ISBN 13 9789354510465
Publisher Nirali Prakashan
Edition First
Pages 200
Language English
Publishing Year Mar-21

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Description

1. Basics of Marketing Strategy
2. Measuring Market Opportunities
3. Targeting Attractive Market Segments and Positioning
4. Marketing Strategies for New Economy
5. Marketing Metrics for Marketing Performance

Additional information
Weight 290 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 4 (Second Year – SY)

University

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