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1. Concepts and Functions of Marketing
2. Marketing Environment and Marketing Segmentation
3. Constituents Marketing Mix
4. Classification and Types of Markets
* Appendix (Objective Questions)
* Model Question Paper
| Weight | 235 g |
|---|---|
| Dimensions | 25 × 18 × 1.5 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 2 (First Year – FY) |
| University |
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BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
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