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1. Introduction to Advertising
2. Appeals and Approaches in Advertisement
3. Economic, Social and Regulatory Aspects of Advertising
4. Brands and Brand Management
| Weight | 130 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Semester - Year | Semester 5 (Third Year TY) |
| University |
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