| Table of Content:
PART I: AN OVERVIEW
Chapter 1. The Scope and Challenge of International Marketing
Chapter 2. The Dynamic Environment of International Trade
PART II: THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS
Chapter 3. History and Geography: The Foundations of Culture
Chapter 4. Cultural Dynamics in Assessing Global Markets
Chapter 5. Culture, Management Style, and Business Systems
Chapter 6. The Political Environment: A Critical Concern
Chapter 7. The International Legal Environment: Playing by the Rules
PART III: ASSESSING GLOBAL MARKET OPPORTUNITIES
Chapter 8. Developing a Global Vision through Market Research
Chapter 9. Emerging Markets
Chapter 10. Multinational Market Regions and Market Groups
PART IV: DEVELOPING GLOBAL MARKETING STRATEGIES
Chapter 11. Global Marketing Management: Planning and Organization
Chapter 12. Products and Services for Consumers
Chapter 13. Products and Consumers for Businesses
Chapter 14. International Marketing Channels
Chapter 15. Exporting and Logistics: Special Issues for Business
Chapter 16. Integrated Marketing Communications and International Advertising
Chapter 17. Personal Selling and Sales Management
Chapter 18. Pricing for International Markets
PART V : MPLEMENTING GLOBAL MARKETING STRATEGIES
Chapter 19. Negotiating with International Customers, Partners, and Regulators
PART VI: SUPPLEMENTARY MATERIAL
Chapter 20. The Country Notebook
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