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| Authors Name | Dr. Shaila Bootwala |
| ISBN 13 | 9789389686654 |
| Publisher | Nirali Prakashan |
| Edition | Third |
| Pages | 168 |
| Language | English |
| Publishing Year | Feb-2023 |
Email on info@pragationline.com if e-book is not found.
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PRINCIPLES OF MARKETING (BBA & BBA (IB) Semester 2)
Description
1. Concepts and Functions of Marketing
2. Marketing Environment and Marketing Segmentation
3. Constituents Marketing Mix
4. Classification and Types of Markets
* Appendix (Objective Questions)
* Model Question Paper
Additional information
| Weight | 235 g |
|---|---|
| Dimensions | 25 × 18 × 1.5 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 2 (First Year – FY) |
| University |
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