ADVERTISING AND PROMOTION MANAGEMENT (SY BBA Semester 4)

Preview Book

Authors Name Dr. Shaila Bootwala
ISBN 13 9789390596065
Publisher Nirali Prakashan
Edition Second
Pages 152
Language English
Publishing Year Apr-2022

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Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

1. Introduction and Advertising Effectiveness
2. Copy and Media Decisions
3. Promotion Management
4. On-line Advertising

Additional information
Weight 230 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 4 (Second Year – SY)

University

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      SY BBA Semester 4 Textbook
      ADVERTISING AND PROMOTION MANAGEMENT (SY BBA Semester 4)