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BUSINESS ADMINISTRATION-2 (Marketing) (Third Year TY BCom Semester 6)

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Authors Name	Dr. Y.R. Thorat , Dr. Neha S. Puranik , Dr. Prashant D. Mohite , Dr. Nasrin Parvez Khan
ISBN 13	9879354515262
Publisher	Nirali Prakashan
Edition	First
Pages	79
Language	English
Publishing Year	Feb-22

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SKU: N5965 Categories: B.Com / M.Com (Commerce), Bachelor of Commerce (BCom), Savitribai Phule Pune University (SPPU), Semester 6 (Third Year - TYBCom)

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Description

1. Introduction to Marketing
2. Marketing Mix and Market Segmentation
3. Product Management and Pricing Management
4. Promotion and Distribution and Recent Trends in Marketing

Additional information

Weight	125 g
Dimensions	24 × 18 × 0.5 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 6 (Third Year TY)
University	Savitribai Phule Pune University (SPPU)