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1. Introduction to Consumer Behaviour and Its Foundations
2. Consumer Segmentation
3. Sales Management
4. Sales Performance Management
Appendix (Multiple Choice Questions)
| Weight | 150 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 2 (First Year – FY) |
| University |
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