CONSUMER BEHAVIOUR for MBA Semester 3 | Dr. Mahendra Yadav, Dr. Jini Saxena, Dr. Jena P. Joshi | Nirali Prakashan

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Authors Name	Dr. Mahendra Yadav, Dr. Jini Saxena, Dr. Jena P. Joshi
ISBN 13	9789369939206
Publisher	Nirali Prakashan
Edition	First
Pages	192
Language	English
Publishing Year	Jul-25

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SKU: N2088 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 3

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Description

1. Introduction to Consumer Behaviour
2. Individual Determinants of Consumer Behaviour
3. Environmental Influences on Consumer Behaviour
4. Consumer Decision Making Process
5. Organizational Buying Behaviour
Appendix (Case Studies)

Additional information

Weight	270 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	MBA Semester 3
University	Savitribai Phule Pune University (SPPU)

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