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1. Digital Marketing and its Role in Global Context
2. Segmentation, Targeting and Positioning in Digital Marketing
3. Digital Marketing Planning and Structure
4. Search Engine Optimization (SEO) Tools and Techniques
5. Search Engine Marketing (SEM) Tools
Case Study
Multiple Choice Questions
| Weight | 320 g |
|---|---|
| Dimensions | 24 × 18 × 2 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 2 (First Year – FY) |
| University |
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BBA CA (AICTE) and BCom (Computer Application) Books for Savitribai Phule Pune University (SPPU)
BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks
BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks
BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks
BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks
BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks
BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks
BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks
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