EMERGING TRENDS IN MARKETING for MCom Part 2 : Semester 4 Advanced Marketing (Major Elective)

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Authors Name	Dr. Neha S. Puranik, Dr. Prashant D. Mohite
ISBN 13	9789361099021
Publisher	Nirali Prakashan
Edition	First
Pages	140
Language	English
Publishing Year	Feb-25

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SKU: N8487 Categories: 2. M.Com NEP Books for Savitribai Phule Pune University (SPPU), B.Com / M.Com (Commerce), Semester 4 (Second Year - SY MCom)

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Description

1. Introduction to Emerging Trends in Marketing
2. Viral Marketing, Neuro Marketing & Global Marketing Operations
3. Event Based Marketing, Entertainment Marketing & Sports Marketing
4. Marketing Communications
Appendix (Multiple Choice Questions)

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