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FUNDAMENTALS OF MARKETING 1 – For First Year BCom (Marketing) – Semester 1 – As Per NEP Syllabus – SPPU | Dr Shaila Bootwala | Nirali Prakashan

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Authors Name	Dr. Shaila Bootwala
ISBN 13	9789361094057
Publisher	Nirali Prakashan
Edition	First
Pages	120
Language	English
Publishing Year	Jun-24

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SKU: N7866 Categories: 1. BCom (NEP) Books for Savitribai Phule Pune University (SPPU), B.Com / M.Com (Commerce), Semester 1 (FYBCom - SPPU - NEP Syllabus)

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Description

1. Introduction to Market and Marketing
2. Market Segmentation and Marketing Mix
3. Salesmanship
4. Distribution Channel and Physical Distribution
Appendix

For First Year B.Com. (Semester – I) 2024 Pattern as per NEP Syllabus w.e.f. Academic Year 2024

Additional information

Weight	130 g
Dimensions	21.5 × 14 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 1 (First Year – FY)
University	Savitribai Phule Pune University (SPPU)