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| Authors Name | Dr. Shaila Bootwala |
| ISBN 13 | 9789389944211 |
| Publisher | Nirali Prakashan |
| Edition | First |
| Pages | 173 |
| Language | English |
| Publishing Year | Apr-2023 |
Email on info@pragationline.com if e-book is not found.
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INTEGRATED MARKETING COMMUNICATIONS – MBA – Marketing Management Specialisation (SE – IL – MKT- 01) – For All Indian Universities
Print version ₹240
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Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
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Description
1. Integrated Marketing Communication
2. Advertising-I
3. Advertising-II
4. Sale Promotion
5. Public Relations, Publicity and Corporate Advertising
* Model Question Paper
Additional information
| Weight | 245 g |
|---|---|
| Dimensions | 25 × 18 × 1.5 cm |
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