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MARKETING MANAGEMENT (Second Year B.Com. Semester 3)

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Authors Name	A Team of Eminent Professors
ISBN 13
Publisher	Nirali Prakashan
Edition	First
Pages	104
Language	English
Publishing Year	Oct-22

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SKU: P3118 Categories: 1. BCom (NEP) Books for Savitribai Phule Pune University (SPPU), B.Com / M.Com (Commerce), Semester 3 (Second Year - SYBCom)

Physical Book ₹120

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Description

1. Elements of Marketing Management
2. Marketing Strategy and Consumer Behaviour
3. Marketing Planning
4. Marketing Research
Appendix (Multiple Choice Questions)

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