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MARKETING OF FINANCIAL SERVICES-1 (M.B.A. Semester 2)

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Authors Name	Dr. Pradip Kumar Sinha
ISBN 13	9789361096792
Publisher	Nirali Prakashan
Edition	First
Pages	228
Language	English
Publishing Year	Apr-24

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SKU: N4928 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 2

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Description

1. Concept, Nature, and Scope of the Banking
2. Overview of E-banking and History of E-banking
3. Introduction to Merchant Banking
4. Other Financial Services
5. Marketing Strategy and Consumer Behaviour

Additional information

Weight	300 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 2 (First Year – FY)
University	Savitribai Phule Pune University (SPPU)

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MARKETING OF FINANCIAL SERVICES-1 (M.B.A. Semester 2)

Print version ₹270 ₹229.5

eBook ₹270 ₹189

Both (Print & eBook) ₹540 ₹324

Reviews

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