| Authors Name | Dr. Pradip Kumar Sinha |
| ISBN 13 | 9789361096792 |
| Publisher | Nirali Prakashan |
| Edition | First |
| Pages | 228 |
| Language | English |
| Publishing Year | Apr-24 |
ZoomMARKETING OF FINANCIAL SERVICES-1 (M.B.A. Semester 2)
1. Concept, Nature, and Scope of the Banking
2. Overview of E-banking and History of E-banking
3. Introduction to Merchant Banking
4. Other Financial Services
5. Marketing Strategy and Consumer Behaviour
| Weight | 300 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 2 (First Year – FY) |
| University |
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