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MARKETING RESEARCH – ADVANCED MARKETING (Major Mandatory) MCom Part 2 Semester 3 | Dr Shaila Bootwala, Dr Sadia Merchant | Nirali Prakashan

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Authors Name	Dr. Shaila Bootwala, Dr. Sadia Merchant
ISBN 13	9789361091230
Publisher	Nirali Prakashan
Edition	First
Pages	84
Language	English
Publishing Year	Aug-24

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SKU: N8099 Categories: 2. M.Com NEP Books for Savitribai Phule Pune University (SPPU), B.Com / M.Com (Commerce), Semester 3 (Second Year - SY MCom)

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Description

1. Introduction to Marketing Research
2. Application of Marketing Research
3. Use of Internet in Marketing Research
4. Marketing Research Applications and Ethical Considerations
Appendix (Multiple Choice Questions)

Additional information

Weight	130 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 3 (Second Year – SY MCom)
University	Savitribai Phule Pune University (SPPU)