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MARKETING STRATEGY: Advanced Marketing (Major Elective) for MCom Part 2: Semester 3 | Dr Ganesh Patare, Girija Paranjpe | Nirali Prakashan

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Authors Name	Dr. Ganesh R. Patare, Ms. Girija Paranjpe
ISBN 13	9789361094491
Publisher	Nirali Prakashan
Edition	First
Pages	136
Language	English
Publishing Year	Aug-24

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SKU: N8101 Categories: 2. M.Com NEP Books for Savitribai Phule Pune University (SPPU), B.Com / M.Com (Commerce), Semester 3 (Second Year - SY MCom)

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Description

1. Introduction and Designing of Marketing Strategy
2. Designing Marketing Mix Strategies
3. Recent Issues in Marketing Strategy
4. Marketing Strategy and Planning

Additional information

Weight	200 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 3 (Second Year – SY MCom)
University	Savitribai Phule Pune University (SPPU)