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PHARMA MARKETING MANAGEMENT – For Final Year BPharm – Semester 8 | Dr. Uday Raj Sharma, Dr. Divakar Goli | Nirali Prakashan

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Authors Name	Dr. Uday Raj Sharma , Dr. Divakar Gole
ISBN 13	9789354510618
Publisher	Nirali Prakashan
Edition	First
Pages	226
Language	English
Publishing Year	Mar-21

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SKU: N5663 Categories: B.Pharmacy As Per P.C.I Regulations Syllabus, Pharmacy Textbooks, Semester 8 (Final Year BPharm)

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Description

1. Marketing and Pharmaceutical Market
2. Product Decision
3. Promotion
4. Pharmaceutical Marketing Channels and Professional Sales Representative
5. Pricing and Emerging Concepts in Marketing
6. The Organization
7. Management
8. Good Manufacturing Practice
9. ICH Guidelines
10. Ethics in Pharmacy
Question and Answers
Multiple Choice Questions
Bibliography

Additional information

Weight	320 g
Dimensions	25 × 19 × 2 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 8 (Final Year)
University	As Per PCI Syllabus