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PHARMACEUTICAL MARKETING MANAGEMENT

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Authors Name	DR U R SHARMA , DR D GOLI
ISBN 13	9789381962886
Publisher
Edition	Seventh
Pages	180
Language	English
Publishing Year	Jan-19

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SKU: N1646 Categories: Pharmacy Textbooks, Reference Books for BPharm, MPharm Students & Pharmacy Professionals

Print version ₹180

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Description

1 Pharmaceutical Marketing
2 The Pharmaceutical Product
3 The Organization
4 Channels of Distribution
5 Competitive Practice in the Pharmaceutical Company
6 Sales Promotion
7 Management
8 Good Manufacturing Practice (GMP)
9 ICH Guidelines
10 Ethics in Pharma Marketing
11 Important 2 mark Questions and answers
– Index
– Bibliography