| Authors Name | Team of Eminent Professors |
| ISBN 13 | |
| Publisher | |
| Edition | First |
| Pages | 148 |
| Language | English |
| Publishing Year | Dec-19 |
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1. Concepts and Functions of Marketing
2. Marketing Environment and Marketing Segmentation
3. Constituents Marketing Mix
4. Classification and Types of Markets
* Appendix (Objective Questions)
* Model Question Paper
| Weight | 140 g |
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