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PRINCIPLES OF MARKETING (BBA & BBA (IB) Semester 2)

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Authors Name	Dr. Shaila Bootwala
ISBN 13	9789389686654
Publisher	Nirali Prakashan
Edition	Third
Pages	168
Language	English
Publishing Year	Feb-2023

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SKU: N4902-A Categories: BBA (NEP) Books for Savitribai Phule Pune University (SPPU), BBA IB (International Business) (NEP) Books for Savitribai Phule Pune University (SPPU), BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, Semester 2 (FYBBA - First Year), Semester 2 (FYBBA IB - First Year)

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Description

1. Concepts and Functions of Marketing
2. Marketing Environment and Marketing Segmentation
3. Constituents Marketing Mix
4. Classification and Types of Markets
* Appendix (Objective Questions)
* Model Question Paper

Additional information

Weight	235 g
Dimensions	25 × 18 × 1.5 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 2 (First Year – FY)
University	Savitribai Phule Pune University (SPPU)

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PRINCIPLES OF MARKETING (BBA & BBA (IB) Semester 2)

Print version ₹195 ₹165.75

eBook ₹195 ₹136.5

Both (Print & eBook) ₹390 ₹234

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