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PRINCIPLES OF MARKETING For B.Com. (Business Management) and BBA – (AICTE) Semester 1

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Authors Name	Dr. Shaila Bootwala, Ms. Uzma Shaikh
ISBN 13	9789361098451
Publisher	Nirali Prakashan
Edition	First
Pages	116
Language	English
Publishing Year	Jul-24

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SKU: N7890 Categories: BBA (NEP) Books for Savitribai Phule Pune University (SPPU), BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, Semester 1 (FYBBA - SPPU - NEP Syllabus)

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Description

1. Concepts and Functions of Marketing
2. Marketing Environment
3. Constituents of Marketing Mix
4. Segmentation, Market Targeting and Positioning
Appendix (Multiple Choice Questions)

Additional information

Weight	170 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 1 (First Year – FY)
University	Savitribai Phule Pune University (SPPU)

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PRINCIPLES OF MARKETING For B.Com. (Business Management) and BBA – (AICTE) Semester 1

Print version ₹140 ₹119

eBook ₹140 ₹98

Both (Print & eBook) ₹280 ₹168

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