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Unit 1: Introduction to the Study of Consumer Behavior,
Unit 2: Market Segmentation and Positioning,
Unit 3: Models of Consumer Behavior,
Unit 4: Psychological Influences on Consumer Decision Making,
Unit 5: Diffusion of Innovation Diffusion Process,
Model Question Papers
| Weight | 175 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 6 (Third Year TY) |
| University |
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Diploma Engineering / Polytechnic Books
Diploma Engineering / Polytechnic Books
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