CONSUMER BEHAVIOUR for MBA Semester 3 | Dr. Mahendra Yadav, Dr. Jini Saxena, Dr. Jena P. Joshi | Nirali Prakashan

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CONSUMER BEHAVIOUR for MBA Semester 3 | Dr. Mahendra Yadav, Dr. Jini Saxena, Dr. Jena P. Joshi | Nirali Prakashan

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Authors Name	Dr. Mahendra Yadav, Dr. Jini Saxena, Dr. Jena P. Joshi
ISBN 13	9789369939206
Publisher	Nirali Prakashan
Edition	First
Pages	192
Language	English
Publishing Year	Jul-25

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SKU: N2088 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 3

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Description

1. Introduction to Consumer Behaviour
2. Individual Determinants of Consumer Behaviour
3. Environmental Influences on Consumer Behaviour
4. Consumer Decision Making Process
5. Organizational Buying Behaviour
Appendix (Case Studies)

Additional information

Weight	270 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	MBA Semester 3
University	Savitribai Phule Pune University (SPPU)

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Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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eBook

eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
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Both (Print & eBook) ₹75

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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