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1. Introduction to Marketing / Marketing Environment, Research and Consumer Behaviour
2. Marketing Mix / Segmentation, Targeting and Positioning and Trends in Marketing
Jiya Rochiramani, Dr. Shivaji Dongare, Nilesh Kshirsagar
| Weight | 110 g |
|---|---|
| Dimensions | 21.5 × 14 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 3 (Second Year – SY) |
| University |
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