| Authors Name | Dr. Shaila Bootwala, Ms. Uzma Shaikh |
| ISBN 13 | 9789361098451 |
| Publisher | Nirali Prakashan |
| Edition | First |
| Pages | 116 |
| Language | English |
| Publishing Year | Jul-24 |
ZoomPRINCIPLES OF MARKETING For B.Com. (Business Management) and BBA – (AICTE) Semester 1
1. Concepts and Functions of Marketing
2. Marketing Environment
3. Constituents of Marketing Mix
4. Segmentation, Market Targeting and Positioning
Appendix (Multiple Choice Questions)
| Weight | 170 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 1 (First Year – FY) |
| University |
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