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PRODUCT AND BRAND MANAGEMENT for MBA Semester 3 | Dr. Ameya Patil, Dr. Jitendra Bhandari, Dr. Shantanu Saha | Nirali Prakashan

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Authors Name	Dr. Ameya Patil, Dr. Jitendra Bhandari, Dr. Shantanu Saha
ISBN 13	9789369934584
Publisher	Nirali Prakashan
Edition	First
Pages	228
Language	English
Publishing Year	Jul-25

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SKU: N2089 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 3

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Physical Book ₹270 ₹229.5

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eBook ₹270 ₹189

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Both (Print & eBook) ₹540 ₹324

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Description

1. Product and Branding Decisions
2. Product Market Evolution, Strategy and Planning
3. Product Development and Testing
4. Understanding Brands and Building Brand Equity
5. Strategic Brand Management
Appendix (Multiple Choice Questions)

Additional information

Weight	310 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	MBA Semester 3
University	Savitribai Phule Pune University (SPPU)

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Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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Select any one of below pricing option.

Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
For any queries write to info@pragationline.com

eBook

eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
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Both (Print & eBook) ₹75

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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