PRODUCT AND BRAND MANAGEMENT – MBA – Marketing Management Specialisation (SE – IL – MKT- 02) – For All Indian Universities

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Authors Name Ameya Patil
ISBN 13 9789389944419
Publisher Nirali Prakashan
Edition First
Pages 166
Language English
Publishing Year Apr-2023
Email on info@pragationline.com for any query.
Estimated Delivery Time
Within Pune (1 to 2 days), Within Maharashtra (2 to 5 days), Outside Maharashtra (3 to 6 days) and J&K, Ladakh and North East (5 to 8 days).
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Description

1. Product Management
2. Product Strategy
3. Brand Management and Brand Equity
4. Planning and Implementing Brand Marketing Programmes
5. Growing and Sustaining Brand Equity
* Model Question Paper

Additional information
Weight 240 g
Dimensions 25 × 18 × 1.5 cm
Language

English

Publisher

Semester - Year

Semester 2 (First Year – FY)

University

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PRODUCT AND BRAND MANAGEMENT – MBA – Marketing Management Specialisation (SE – IL - MKT- 02) – For All Indian Universities
PRODUCT AND BRAND MANAGEMENT – MBA – Marketing Management Specialisation (SE – IL – MKT- 02) – For All Indian Universities