RURAL MARKETING for MU First Year BA Economics – VSC – Semester 2 | Dr. Harshad Laxman Jadhav, Dr. Arun Ramrao Chavan | Nirali Prakashan

1. Introduction to Rural Marketing
1.1 Introduction
1.2 Agricultural Marketing
1.3 Market Segmentation in Rural Areas in India
1.4 Consumer Behavior in the Rural Market
Exercises
2. Rural Marketing Strategies and Institutional Support
2.1 Introduction
2.2 Product Strategies
2.3 Pricing Strategies for Rural Marketing
2.4 Institutional Support in Rural Marketing
2.5 The Commission on Agricultural Costs and Prices (CACP)
2.6 National Agriculture Co-operative Marketing Federation (NAFED)
2.7 Agricultural and Processed Food Products Export Development Authority (APEDA)
2.8 Agriculture Price and Marketing Committee (APMC)
2.9 National Co-operative Development Corporation (NCDC)
2.10 Food Corporation of India (FCI)
2.11 Future of Rural Marketing
2.12 Challenges before Rural Marketing in India
2.13 Solutions for overcoming the Challenges before Rural Marketing in India
2.14 Impact of Institutional Support on Rural Marketing Strategies
Exercises