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RETAIL MANAGEMENT (Marketing Management) for BBA Semester 4 | Dr. Sheetal Randhir | Nirali Prakashan

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Authors Name	Dr. Sheetal Randhir, Prof. Dr. Vrishali Randhir
ISBN 13	9789369936656
Publisher	Nirali Prakashan
Edition	First
Pages	120
Language	English
Publishing Year	Jan-26

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SKU: N1732 Categories: BBA / BBA(CA) / BBA(IB) / MBA / MCA Textbooks, BBA / BCom (BM) Textbooks, Semester 4 (SYBBA BCom BM - SPPU - NEP Syllabus) Textbooks Brand: Nirali Prakashan

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Description

1. Introduction to Retailing and Retail Consumer Behavior
2. Retail Customer Behaviour, Store Location and Pricing Strategies
3. Retail Operations, Merchandising and Supply Chain Management
4. Modern and Trending Retail Practices
Appendix (Objective Type Questions)

Additional information

Weight	190 g
Dimensions	24 × 18 × 1 cm

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RETAIL MANAGEMENT (Marketing Management) for BBA Semester 4 | Dr. Sheetal Randhir | Nirali Prakashan

Print version ₹155.00 ₹131.75

eBook ₹155 ₹108.50

Both (Print & eBook) ₹310 ₹186.00

Reviews

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