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SECOND HAND BOOKS | Advertising | Pearson Education Limited

Authors Name Frank Jefkins, Daniel Yadin
ISBN 13 9788131703823
Publisher Pearson
Edition 4TH
Pages
Language English
Publishing Year

Email on info@pragationline.com if e-book is not found.

Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

SKU: SH0893 Categories: ,

Print version ₹399 ₹239.4
40% OFF

  • Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order

  • For any queries write to info@pragationline.com

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Description
Reference Textbooks
Management
Table of Content:

Advertising and the Marketing Function
The Advertising Department
Types of Advertising
The Advertising Agency
Advertising Media: Above-the-line
Advertising Media: Below-the-line
Sales Promotion
Sponsorship
Direct Mail and Direct Response
Exhibitions
Copywriting
Layout and Typography
Printing Processes
Public Relations
Corporate Advertising
Corporate Identity
Advertising Research
Law and Ethics of Advertising
Planning and Executing an Advertising Campaign
The Advertiser and The Internet
Additional information
Weight 580 g
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