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PRODUCT AND BRAND MANAGEMENT – MBA – Marketing Management Specialisation (SE – IL – MKT- 02) – For All Indian Universities

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Authors Name	Ameya Patil
ISBN 13	9789389944419
Publisher	Nirali Prakashan
Edition	First
Pages	166
Language	English
Publishing Year	Apr-2023

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SKU: N4788 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 2

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Description

1. Product Management
2. Product Strategy
3. Brand Management and Brand Equity
4. Planning and Implementing Brand Marketing Programmes
5. Growing and Sustaining Brand Equity
* Model Question Paper

Additional information

Weight	240 g
Dimensions	25 × 18 × 1.5 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 2 (First Year – FY)
University	Savitribai Phule Pune University (SPPU)

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PRODUCT AND BRAND MANAGEMENT – MBA – Marketing Management Specialisation (SE – IL – MKT- 02) – For All Indian Universities

Print version ₹210 ₹178.5

eBook ₹210 ₹147

Both (Print & eBook) ₹420 ₹252

Reviews

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