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SERVICES MARKETING for MBA Semester 3 | Dr. Mamta Mishra, Dr. Samita Mahapatra, Dr. Geeta Rao | Nirali Prakashan

Authors Name Dr. Mamta Mishra, Dr. Samita Mahapatra, Dr. Geeta Rao
ISBN 13 9789369933983
Publisher Nirali Prakashan
Edition First
Pages 240
Language English
Publishing Year Jul-25

Email on info@pragationline.com if e-book is not found.

Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

SKU: N2087 Categories: , ,

Physical Book ₹290 ₹246.5
15% OFF

  • Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order

  • For any queries write to info@pragationline.com

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Description

1. Introduction to Services Marketing
2. Role of Process, People and Physical Evidence in Services Marketing
3. Managing Consumer Behavior & Service Quality
4. Segmentation, Targeting & Positioning of Services and CRM
5. Services Marketing Strategies & Emerging Trends
Appendix (Multiple Choice Questions and Important Theory Questions for Examination)

Additional information
Weight 340 g
Dimensions 24 × 18 × 1 cm
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SERVICES MARKETING for MBA Semester 3 | Dr. Mamta Mishra, Dr. Samita Mahapatra, Dr. Geeta Rao | Nirali Prakashan
SERVICES MARKETING for MBA Semester 3 | Dr. Mamta Mishra, Dr. Samita Mahapatra, Dr. Geeta Rao | Nirali Prakashan
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