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MARKETING MANAGEMENT-3 (Third Year (TY) B.Com. – Semester 5)

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Authors Name	A Team of Eminent Professors
ISBN 13
Publisher	Nirali Prakashan
Edition	First
Pages	76
Language	English
Publishing Year	Oct-22

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SKU: P3153 Categories: 1. BCom (NEP) Books for Savitribai Phule Pune University (SPPU), B.Com / M.Com (Commerce), Semester 5 (Third Year - TYBCom)

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Description

1. Introduction to Advertising
2. Appeals and Approaches in Advertisement
3. Economic, Social and Regulatory Aspects of Advertising
4. Brands and Brand Management
Appendix (Objective Questions)

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