MARKETING MANAGEMENT-3 (Third Year (TY) B.Com. – Semester 5)

Authors Name A Team of Eminent Professors
ISBN 13
Publisher Nirali Prakashan
Edition First
Pages 76
Language English
Publishing Year Oct-22

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Print version 90
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Description

1. Introduction to Advertising
2. Appeals and Approaches in Advertisement
3. Economic, Social and Regulatory Aspects of Advertising
4. Brands and Brand Management
Appendix (Objective Questions)

Additional information
Weight 110 g
Dimensions 24 × 18 × 0.5 cm
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