BASICS OF MARKETING

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Authors Name Dr. E. B. Khedkar , Pushkar Aurangabadkar
ISBN 13 9789389406276
Publisher Nirali Prakashan
Edition Third
Pages 194
Language English
Publishing Year Jan-2023

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Description

1. Introduction to Marketing

2. Marketing Environment

3. Segmentation, Target Marketing and Positioning

4. Consumer Behaviour

5. Marketing Mix and Product Life Cycle

Additional information
Weight 300 g
Dimensions 25 × 18 × 2 cm
Language

English

Publisher

Semester - Year

Semester 1 (First Year – FY)

University

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