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BASICS OF MARKETING – for MBA (Semester 1) | Dr Ganesh Patare, Dr Ameya Patil | Nirali Prakashan

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Authors Name	Dr. Ganesh R. Patare, Dr. Ameya Anil Patil
ISBN 13	9789361093982
Publisher	Nirali Prakashan
Edition	First
Pages	228
Language	English
Publishing Year	Sep-24

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SKU: N8134 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 1

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Physical Book ₹275 ₹233.75

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eBook ₹275 ₹192.5

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Both (Print & eBook) ₹550 ₹330

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Description

1. Introduction to Marketing
2. Consumer Behaviour
3. Marketing Environment
4. Segmentation, Target Marketing & Positioning
5. Marketing Mix
Appendix 1 : Real World Examples/Case Studies
Appendix 2 : Multiple Choice Questions

Additional information

Weight	310 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	MBA Semester 1
University	Savitribai Phule Pune University (SPPU)

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Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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Select any one of below pricing option.

Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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eBook

eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
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Both (Print & eBook) ₹75

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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