BASICS OF MARKETING – for MBA (Semester 1) | Dr Ganesh Patare, Dr Ameya Patil | Nirali Prakashan

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Authors Name Dr. Ganesh R. Patare, Dr. Ameya Anil Patil
ISBN 13 9789361093982
Publisher Nirali Prakashan
Edition First
Pages 228
Language English
Publishing Year Sep-24

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Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
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Description

1. Introduction to Marketing
2. Consumer Behaviour
3. Marketing Environment
4. Segmentation, Target Marketing & Positioning
5. Marketing Mix
Appendix 1 : Real World Examples/Case Studies
Appendix 2 : Multiple Choice Questions

Additional information
Weight 310 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

MBA Semester 1

University

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