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| Authors Name | Dr. Shaila Bootwala , Ms. Uzma Irfan Shaikh |
| ISBN 13 | 9789390225422 |
| Publisher | Nirali Prakashan |
| Edition | First |
| Pages | 64 |
| Language | English |
| Publishing Year | Jul-20 |
Email on info@pragationline.com if e-book is not found.
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CONSUMER BEHAVIOUR AND SALES MANAGEMENT – Marketing Management Elective – SYBBA – Semester 3
Description
1. Introduction and Determinants of Consumer Behaviour
2. Consumer Decision Making Process
3. Basics to Sales Management & its Organization
4. Training, Managing & Motivating the Sales Force
Additional information
| Weight | 115 g |
|---|---|
| Dimensions | 18 × 0.5 × 24 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 3 (Second Year – SY) |
| University |
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