CONSUMER BEHAVIOUR AND SALES MANAGEMENT – Marketing Management Elective – SYBBA – Semester 3

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Authors Name Dr. Shaila Bootwala , Ms. Uzma Irfan Shaikh
ISBN 13 9789390225422
Publisher Nirali Prakashan
Edition First
Pages 64
Language English
Publishing Year Jul-20

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Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

1. Introduction and Determinants of Consumer Behaviour
2. Consumer Decision Making Process
3. Basics to Sales Management & its Organization
4. Training, Managing & Motivating the Sales Force

Additional information
Weight 115 g
Dimensions 18 × 0.5 × 24 cm
Language

English

Publisher

Semester - Year

Semester 3 (Second Year – SY)

University

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      SY BBA Semester 3 Textbook
      CONSUMER BEHAVIOUR AND SALES MANAGEMENT – Marketing Management Elective – SYBBA – Semester 3