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CONSUMER BEHAVIOUR (M.B.A. Semester 2)

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Authors Name	Prof. Mahendra Yadav, Dr. Jini Saxena, Dr. Jena P. Joshi
ISBN 13	9789361098932
Publisher	Nirali Prakashan
Edition	First
Pages	192
Language	English
Publishing Year	Feb-24

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SKU: N4758 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 2

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Description

1. Introduction to Consumer Behaviour
2. Individual Determinats of Consumer Behaviour
3. Environmental Influences on Consumer Behaviour
4. Consumer Decision Making Process
5. Organizational Buying Behaviour

Additional information

Weight	260 g
Dimensions	24 × 18 × 1 cm

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Print Version: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
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