CONSUMER BEHAVIOUR (M.B.A. Semester 2)

Authors Name Prof. Mahendra Yadav, Dr. Jini Saxena, Dr. Jena P. Joshi
ISBN 13 9789361098932
Publisher Nirali Prakashan
Edition First
Pages 192
Language English
Publishing Year Feb-24

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Print version 230 195.5
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Description

1. Introduction to Consumer Behaviour
2. Individual Determinats of Consumer Behaviour
3. Environmental Influences on Consumer Behaviour
4. Consumer Decision Making Process
5. Organizational Buying Behaviour

Additional information
Weight 260 g
Dimensions 24 × 18 × 1 cm
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