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CUSTOMER RELATIONSHIP MANAGEMENT (MBA Semester 4)

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Authors Name	Vitthal D. Pandhare
ISBN 13	9789354511554
Publisher	Nirali Prakashan
Edition	First
Pages	257
Language	English
Publishing Year	January 2024

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SKU: N5180-A Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 4

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Description

1. Introduction of CRM and its Fundamentals
2. Customer Acquisition and Retention
3. CRM Mechanics
4. Overview of CRM in B2C and B2B Market
5. Implementation of CRM and Future Trends in CRM
APPENDIX I-Multiple Choice Questions
APPENDIX II-New Points in the New Syllabus

Additional information

Weight	310 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 4 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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CUSTOMER RELATIONSHIP MANAGEMENT (MBA Semester 4)

Print version ₹250 ₹212.5

eBook ₹250 ₹175

Both (Print & eBook) ₹500 ₹300

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