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CUSTOMER RELATIONSHIP MANAGEMENT (MBA Semester 4)

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Authors Name	Vitthal D. Pandhare
ISBN 13	9789354511554
Publisher	Nirali Prakashan
Edition	First
Pages	257
Language	English
Publishing Year	January 2024

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SKU: N5180-A Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 4

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Physical Book ₹250 ₹212.5

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eBook ₹250 ₹175

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Both (Print & eBook) ₹500 ₹300

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Description

1. Introduction of CRM and its Fundamentals
2. Customer Acquisition and Retention
3. CRM Mechanics
4. Overview of CRM in B2C and B2B Market
5. Implementation of CRM and Future Trends in CRM
APPENDIX I-Multiple Choice Questions
APPENDIX II-New Points in the New Syllabus

Additional information

Weight	310 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 4 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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Select any one of below pricing option.

Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
For any queries write to info@pragationline.com

eBook

eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
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eBook Validity: The eBook will be accessible only for from the date of purchase.
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Both (Print & eBook) ₹75

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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