DIGITAL MARKETING – 1 (MBA Semester – 2)

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Authors Name Prof. Nitin Kamat , Dr. Abhay S. Kinikar , Dr. Anuradha Sarkar , Mr. Pramod Jejurikar , Mr. Sanjiv Kadam
ISBN 13 9788119115525
Publisher Nirali Prakashan
Edition First
Pages 232
Language English
Publishing Year Apr-23

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SKU: N4809 Categories: , ,
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Description

1. Digital Marketing and its Role in Global Context
2. Segmentation, Targeting and Positioning in Digital Marketing
3. Digital Marketing Planning and Structure
4. Search Engine Optimization (SEO) Tools and Techniques
5. Search Engine Marketing (SEM) Tools
Case Study
Multiple Choice Questions

Additional information
Weight 320 g
Dimensions 24 × 18 × 2 cm
Language

English

Publisher

Semester - Year

Semester 2 (First Year – FY)

University

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