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1. Digital Marketing and its Role in Global Context
2. Segmentation, Targeting and Positioning in Digital Marketing
3. Digital Marketing Planning and Structure
4. Search Engine Optimization (SEO) Tools and Techniques
5. Search Engine Marketing (SEM) Tools
Case Study
Multiple Choice Questions
| Weight | 320 g |
|---|---|
| Dimensions | 24 × 18 × 2 cm |
| Language | English |
| Publisher | |
| Semester - Year | Semester 2 (First Year – FY) |
| University |
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