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DIGITAL MARKETING – 1 (MBA Semester – 2)

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Authors Name	Prof. Nitin Kamat , Dr. Abhay S. Kinikar , Dr. Anuradha Sarkar , Mr. Pramod Jejurikar , Mr. Sanjiv Kadam
ISBN 13	9788119115525
Publisher	Nirali Prakashan
Edition	First
Pages	232
Language	English
Publishing Year	Apr-23

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SKU: N4809 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 2

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Physical Book ₹280 ₹238

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eBook ₹280 ₹196

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Both (Print & eBook) ₹560 ₹336

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Description

1. Digital Marketing and its Role in Global Context
2. Segmentation, Targeting and Positioning in Digital Marketing
3. Digital Marketing Planning and Structure
4. Search Engine Optimization (SEO) Tools and Techniques
5. Search Engine Marketing (SEM) Tools
Case Study
Multiple Choice Questions

Additional information

Weight	320 g
Dimensions	24 × 18 × 2 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 2 (First Year – FY)
University	Savitribai Phule Pune University (SPPU)

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Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
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Select any one of below pricing option.

Physical Book

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order.
For any queries write to info@pragationline.com

eBook

eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Both (Print & eBook) ₹75

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks". If you want to buy print book alone, choose "Print Version".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

Physical Book: The estimated delivery date of the print version is approximately 3 to 5 working days from the date of placing the order
eBooks: No physical copy will be delivered. the books offered through this platform are designed to be read-only through web browser or ebook reader apps.
eBooks: This book has been already added to your account. Please check under "My eBooks".
GSTwill be applicable.
eBook Validity: The eBook will be accessible only for from the date of purchase.
For any queries write to info@pragationline.com

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