EMERGING TRENDS IN MARKETING for MCom Part 2 : Semester 4 Advanced Marketing (Major Elective) | Nirali Prakashan

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Authors Name Dr. Neha S. Puranik, Dr. Prashant D. Mohite
ISBN 13 9789361099021
Publisher Nirali Prakashan
Edition First
Pages 140
Language English
Publishing Year Feb-25

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Description

1. Introduction to Emerging Trends in Marketing
2. Viral Marketing, Neuro Marketing & Global Marketing Operations
3. Event Based Marketing, Entertainment Marketing & Sports Marketing
4. Marketing Communications
Appendix (Multiple Choice Questions)

Authors : Dr. Neha S. Puranik, Dr. Prashant D. Mohite

Additional information
Weight 200 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 4 (Second Year – SY MCom)

University

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