ENTREPRENEURSHIP DEVELOPMENT for Semester 3 MU SY [SE] Degree For All Branches | Dr. Yogesh T. Malshette, Sonali Y. Malshette | Nirali Prakashan

0. Prerequisite (01)
Fundamentals of communication and leadership skills.
I. Introduction to Entrepreneurship (02)
Definition, Characteristics, and Types of Entrepreneurs. Entrepreneurial Motivation and Traits. Start-up Ecosystem
in India. Challenges in Entrepreneurship.
II. Business Idea Generation and Validation (04)
Ideation Techniques: Design Thinking, Brainstorming, Mind Mapping. Business Model Canvas (BMC). Market
Research and Customer Validation. Minimum Viable Product (MVP) Concept.
III. Business Planning and Strategy (04)
Writing a Business Plan. SWOT Analysis and Competitive Analysis. Financial Planning and Budgeting. Risk
Assessment and Management
IV. Funding and Legal Framework (05)
Sources of Funding: Bootstrapping, Angel Investors, Venture Capital Government Schemes and Start-up India
Initiatives. Business Registration and Legal Formalities. Intellectual Property Rights (IPR) and Patents
V. Marketing and Digital Presence (05)

Branding and Digital Marketing. Social Media Marketing and SEO. Customer Relationship Management (CRM). E-
Commerce and Online Business Models

VI. Business Pitching and Prototype Development

Pitch Deck Preparation and Presentation Techniques, Prototyping with Open-source Tools, Elevator Pitch and
Investor Pitch, Case Studies of Successful Start-ups